Tata Curvv 2024: Design, Features, and Launch Details Revealed
The Tata Curvv, one of the most anticipated releases from Tata Motors, has been making headlines with its sleek design and impressive features. Set to launch between July and September 2024, the Curvv aims to capture a significant share of the midsize SUV market with both electric and internal combustion engine (ICE) variants.
Design and Features The Tata Curvv sports a unique coupe-SUV design, featuring LED DRLs similar to the Nexon facelift. The EV variant has a chequered grille design, while the ICE version includes more conventional design elements. Both variants boast a sharp, angular design with prominent cuts and creases. The rear features inverted L-shaped LED taillamps that span the width of the tailgate, enhancing its modern aesthetic. Inside, the Curvv offers a minimalist yet practical dashboard with a floating infotainment system, a digital instrument cluster, a two-spoke steering wheel, a panoramic sunroof, and a powered tailgate .
Powertrain Options The Tata Curvv will be available with multiple powertrain options. The EV variant is expected to debut first, potentially featuring a 50kWh or 60kWh battery pack. The exact power figures are yet to be disclosed. The ICE variants will include a 1.5-litre diesel engine from the Nexon, and there are speculations about a 1.2-litre and a 1.5-litre turbo-petrol engine. Additionally, a CNG option might be introduced for the petrol variants. Transmission options will likely include manual, AMT, and DCT automatic, depending on the powertrain.
Safety and Technology The Tata Curvv is expected to come equipped with a range of safety features. Standard safety measures include six airbags, electronic stability control, ABS with EBD, rear parking sensors, and ISOFIX child seat mounts. Higher-end variants will offer advanced driver-assistance systems (ADAS) such as lane-keeping assist, adaptive cruise control, collision avoidance assist, a 360-degree camera, and front parking sensors.
Market Positioning and Competitors The Tata Curvv will compete in the midsize SUV segment, challenging models like the Hyundai Creta, Kia Seltos, Maruti Suzuki Grand Vitara, and Skoda Kushaq. It is also positioned against midsize sedans like the Volkswagen Virtus, Skoda Slavia, Hyundai Verna, Honda City, and Maruti Suzuki Ciaz. The Curvv's EV variant will provide a first-mover advantage over upcoming electric SUVs like the Creta EV.
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Pricing and Availability The Tata Curvv's pricing is expected to start around ₹12 lakh for the ICE variants and could go up to ₹24 lakh (on-road, Mumbai). The EV variant is anticipated to be priced from ₹18 lakh to ₹26 lakh. Tata Motors has set an annual sales target of approximately 48,000 units, with 12,000 units expected from the Curvv EV alone.
With its innovative design, versatile powertrain options, and robust safety features, the Tata Curvv is poised to make a significant impact in the midsize SUV segment upon its release. For more detailed updates and insights, you can refer to sources like ZigWheels, Autocar India, and MotorOctane
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